A Solution for Small Startups in the Journey of Finding Customers and Talent

Vân Trần
Sep 17, 2025
4 min read

Updated: Sep 18, 2025

Starting a business has never been easy, especially for small startups with fewer than 8 members. In addition to the pressure of building a product and securing funding, two of the toughest challenges that most founders face are: finding the first customers and recruiting the right people when the company is still too new. These are survival factors that determine whether the business can grow quickly or is forced to stop halfway.

In this context, coworking spaces have emerged as a comprehensive solution – not only offering a professional workplace at an optimized cost but also opening up networking opportunities that help solve both of these critical startup challenges.

1. Finding Customers

For a small startup, the biggest headache is not whether the product is good, but rather: “Who will be the first customer?”

This is a reality almost every founder experiences:

Expensive advertising: running Facebook or Google Ads requires a stable budget. For a new company, spending thousands of dollars each month without guaranteed sales is risky.
Lack of brand credibility: customers don’t know who you are, so they hesitate to trust your product or service. Even when you approach them, the conversion rate is often very low.
Limited customer pool: new startups usually only sell to friends and acquaintances in the early stages, but this pool quickly runs out.

👉 As a result, many companies spend months struggling to secure just a few customers, while office rent, operating costs, and salaries continue piling up.

2. Hiring Talent When the Company Is Still Too New

Even after landing the first customers, another challenge arises: recruiting suitable talent.

Hard to attract talent: skilled candidates often prefer stable environments in larger companies. For a startup with no brand presence, they worry about risks.
Limited budget: it’s difficult to offer competitive salaries to retain strong talent.
Founders wearing too many hats: from sales and marketing to operations and finance, everything falls on the shoulders of the founding team. This quickly leads to burnout and makes it hard to focus on long-term goals.

👉 This is the bottleneck that prevents many startups from growing as fast as they had hoped.

3. How Coworking Spaces Help Businesses Solve These Problems

Today’s coworking spaces are not just about desks and Wi-Fi. The true value lies in the community.

At Pigeon Spaces, startups, freelancers, and small businesses work together in a connected ecosystem. This environment helps solve both major pain points at the same time:

On the customer side:
- The coworking community already includes businesses actively seeking products or services you may provide.
- Casual conversations in the pantry or at networking events can open doors to new contracts.
- Referrals happen naturally – meaning you can win new clients without heavy marketing spend.
On the talent side:
- Coworking hubs gather freelancers and independent professionals across fields like design, marketing, accounting, and IT.
- Small startups can quickly find collaborators without bearing heavy recruitment costs.
- Operating in a modern, professional office also boosts your company image, making it easier to gain trust from potential hires.

Founders of Start-ups working at Pigeon Spaces were sharing together

4. Real Stories from Pigeon Spaces

A small logistics company in Binh Thanh

They often find clients for imports from China. Working in Pigeon Spaces helped them connect with an e-commerce company in the same community that needed logistics services. Within one conversation, they landed their first contract – without spending a dime on advertising.

A Singaporean startup expanding into Vietnam

When entering a new market, they had no local network and struggled to recruit reliable staff. But at Pigeon Spaces, they quickly found an accounting agency and a freelance designer. Thanks to the coworking network, they were also introduced to their very first customers in Vietnam.

👉 Both customers and talent came directly from the coworking community – a benefit that traditional offices rarely provide.

5. Why Coworking Is Especially Suitable for Small Startups

Easier customer acquisition: through the existing community, natural networking, and cross-collaboration opportunities.
Reduced hiring pressure: tap into in-house freelancers and professionals for missing roles.
Stronger credibility: a professional office address in Binh Thanh boosts trust with customers and candidates.
Focus on core growth: instead of spending energy finding clients and staff, founders can concentrate fully on product development and scaling.

6. Pigeon Spaces – Where Startups Find Both Customers and Talent

A workshop at Pigeon Spaces was happened to share about knowledge and connection

Pigeon Spaces is more than just flexible office space in Binh Thanh – it’s a launchpad for small startups ready to grow:

Modern workspace: from hot desks for freelancers to private rooms for 4–8 member teams.
All-inclusive amenities: high-speed Wi-Fi, pantry, meeting rooms, printers, reception services.
Dynamic community: where startups, freelancers, and small businesses support each other, share talent, and introduce new clients.
Long-term savings: discounted packages that optimize operating costs for new businesses.

Coworking spaces provide a holistic solution: helping you access customers while also connecting you with a quality talent pool.

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With its central Binh Thanh location, Pigeon Spaces is the optimal choice for startups with fewer than 8 members looking to grow quickly, save costs, and build credibility from day one.

Experience it today: